An interesting read.
When it comes to food there's often a science-cynical attitude, e.g. GM, artificial fertilisers, preservatives etc. Sometimes this attitude is deserved, often I suspect it is not.
Indonesia's green revolution in the 70s was acclaimed for providing cheap food to the masses, nowadays it's often seen as a chemically fueled binge.
There's a balance to be struck, but many people can't afford to be overly conservative when it comes to adopting new food technologies - especially when it comes to filling empty stomachs.